Promoting Archival Work Through Advocacy and Outreach
Thursday, August 21, 2025
10:00 a.m. – 11:15 a.m. (Pacific Standard Time)
Webinar Description:
In this time of funding uncertainty, how can you be an effective advocate for libraries and archives and what do you need to get started? How can you make the leap from concerned archivist to active advocate? Archival consultant Jess Farrell will outline common strategies and tactics for getting your story out there with tips for how to choose the best path to achieve your goal. The workshop will also feature strategic communications consultant Alice Walton, who will discuss how archives professionals can tailor their messaging for different audiences.
Please forward any questions or comments to Rob Strauss and Gillian Goldberg at educationcommittee@calarchivists.org.
The cost is $10 for SCA members; $5 for student members; $20 for non-members; and $5 for unemployed or precariously employed individuals.
Presenters:
Jess Farrell is an organizer and archival consultant living and working in Greater Boston. She advocated internally for digital archives over 15 years before establishing Redstart Works, an archival consultancy, in 2024. Jess has been on the Society of American Archivists' Committee on Public Policy for 7 years, currently serving as Chair. She has participated in all kinds of collective action projects, from developing national legislation for archives to flipping a city council.
Alice Walton is a seasoned strategic communications consultant, specializing in navigating the intricate landscape of high-profile clients to achieve ambitious regulatory and legislative objectives. Currently, Alice serves as a key member of the team at Fiona Hutton & Associates. Alice began her professional career as a political reporter, contributing her insights to the Los Angeles Times, 89.3 KPCC public radio and the regional wire service, City News Service.
Registration is open until August 20. Online payment is required.
- Questions about your membership? Contact Jessica Gambling
- Questions about Registration? Contact the Education Committee
- Problems with your credit card payment? Need to request a refund involving credit card or PayPal? Contact treasurer@calarchivists.org